Spot Matching System (SMS) testemonies

November 1st 2024

"I first discovered the Spot Matching System several years ago, but it wasn’t until recently that I realized its full potential. The Spot Matching System provides a quick and highly effective way to select a brand color that’s consistent across different media.
No more surprises when receiving printed products!

I was also genuinely impressed with Ingi’s (CEO Spot-Nordic) expertise, attentiveness, and the quality of our exchanges while creating my custom color using the Spot Matching System.

I highly recommend this system to anyone who plans to use CMYK printing as their primary medium, alongside web.

It’s a smart investment that saves both time and money, delivering outstanding results".

ZEPPIRO wordmark
(French artist) - owner of the custom SMS Standard colour SMS-ZEPPIRO-1

"The Pantone Matching System (PMS) has been the venerable grandfather in the graphic design industry, dictating which shade of green or blue is "correct" since time immemorial. However, like many venerable elders, PMS is starting to show its age. Enter the Icelandic Color Management System (SMS), the new bright star in the design firmament, seemingly determined to send PMS into a well-deserved retirement".

See a copy of full article, posted by Mr. Boaglio on LinkedIn on July 3rd 2024 here.

Mr. Daniel Boaglio
PHD in Physical Chemistry
Technical Advisor for flexible packaging from design to end user,
including design, prepress, inks, flexo/gravure and lamination.

"The SMS system is a genuine innovation which finally brings the difficult subject of colour communication within the control of all stakeholders

Whilst traditional physical swatch based systems like Pantone, HKS etc have served the industry for much of the 20th century despite the obvious drawbacks of widely varying reference books, substrates, film lay down, and different print processes, the 21st century digital demands needs to eliminate these variables from the entire production chain, from concept to delivery of the end product

The literal definition of quality is ‘absence of defects’ - and in my opinion the SMS system offers designers, brand owners and print professionals the opportunity to do just that".