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 SMS for design and advertising
Design


Getting started with SMS colours

SMS BLOCKS

Cost of ownership
SMS for print
Printing

Printers (in all categories)

SMS READY - or not?

SMS subscription plans (bottom of this page)

SMS subscription plan for brand owners (from small businesses to big brands)

SMS subscription plan for designers

SMS subscription plan for Printshops


SMS Products and Services

SMS Standard colours v3 (500 colours), sRGB format for professional brand - web and app design (free of charge)

The free versions are not intended for professional use. They are however good enough to use to see how SMS colours work in design and for beginners.

Download the image here below and pick the SMS colours you want to use with an eyedropper from within your application.

For  professional use, we recommend that you consider the new P20 colour palettes, v6 - see below.

For instructions on how to use SMS colours in your design take a few minutes to study www.spotmatchingsystem.com/gettingstarted.

For an overview of the differences between our 3 colour palettes see an overview of supported icc profiles for each version here.

For step-by-step instructions on how to use SMS colours in professional design, on how to convert your chosen SMS colours from sRGB to CMYK or Pantone, please download and follow these instructions.

If you have Microsoft Powerpoint, you can optionally download the instructions in Powerpoint Format (173 MB) - here.

You can use the free palettes here below to familiarize yourself with SMS colours, including doing the step-by-step training.

Preview SMS colours for yourself on your mobile devices.

SMS Web  sRGB

Download a higher resolution version in PDF format.


SMS ECO (e )colours v3, sRGB format for professional brand - web and app design (free of charge)

The following colours are a version of our palette made especially for printing on off-white, uncoated paper. These colours are very appropriate for environmentally concious customers.

We call it ECO because many Eco friendly papers are simply a bit off-white, recycled paper especially.

A nice advantage to using the ECO colours in your design or as brand colours for your customers is that they can also be printed perfectly correctly in your local newspaper - according to ISO 12647-3-2013 - to WAN-IFRA standards, which is the universal standard for CMYK printing of newspapers.

To be clear, all the ECO colours can also be printed on bright white or neutral white paper like the original SMS colours - these colours simply cover any media from newspaper to neutral white to bright white paper, web and TV, while the range of the original SMS colours is from neutral white and up and if you need to print an original SMS standard colour in your local newspaper, you have to accept that it will change visually depending on how white or how brown the paper in your local newspaper actually is.

Download the image here below and pick the SMS colours you want to use with an eyedropper from within your application.

Make sure to write down the names of the SMS colours you use in your work, in case you need to use them again later (for instance SMS D-5e, SMS F-9e etc.) for any media, print, web or TV.

For instructions on how to use SMS colours in your design take a few minutes to study www.spotmatchingsystem.com/gettingstarted.

Make sure to write down the names of the SMS colours you use in your work, in case you need to use them again later (for instance SMS D-5e, SMS F-9e etc.) for any media, print, web or TV.


SMS ECO for video and film

SMS MAX (x )colours v3, sRGB format for professional brand - web and app design (free of charge)

The following colours are a version of our palette made especially for printing on white, coated substrates, web and TV.

These colours are cleaner and more vivid than our natural standard or ECO colours but the cost of that is that they can by default not be achieved in printing on uncoated paper and on ink subtractive substrates, such as cotton.

The SMS MAX colours are thus well suited for packaging applications, outdoor signage, magazine ads, web and TV but perhaps not as well suited for general brand design, where uncoated paper may be a part of what is required in the mix.

Download the image here below and pick the SMS colours you want to use with an eyedropper from within your application.

Make sure to write down the names of the SMS colours you use in your work, in case you need to use them again later (for instance SMS D-5x, SMS F-9x etc.) for any media, print, web or TV.

For instructions on how to use SMS colours in your design take a few minutes to study www.spotmatchingsystem.com/gettingstarted.

SMS MAX - REC709

SMS colours for CMYK printing according to ISO 12647, coated and uncoated paper:

Feel free to contact sms@spot-nordic.com if you would like to order the following products or use our webshop:

P6 A4 (8 up) P6c / P6u

SKU: P6c or P6u ISO certified proof according to ISO 12647-7-2016 with customer's SMS colour samples for sending out for quality control during production, 8 tickets pr. A4, 16 tickets pr. A3, 32 tickets pr. A2.
We recommend attaching each colour ticket to a job description for your Printer/manufacturer, describing where in your layout your SMS colours are to be found (Example: "Logos on pages 1, 5, 7 and 29, product images on pages 1, 6, 7 and 19").
This is especially important in the case where your SMS colours are printed in CMYK, since they become a part of your CMYK layout and thus you need to pinpoint them if you want the Printer/operator to pay attention to ensure that your SMS colours are printed correctly from beginning to the end of production.

or

SKU: P7c or P7u: ISO certified proof according to ISO 12647-7-2016 with colour samples of your logo / logos and other brand related artwork.

Intended for professional agency promotions of new design / new visual brand identity proposals primarily. 

Perfect as a part of a printed brand standard for production partners - contact sms@spot-nordic.com for custom sizes.

Design by advertising agency / designer.

or

SKU: P8c or P8u: ISO certified proof according to ISO 12647-7-2016. Proof can in this case contain whatever - photographs, layout, text and graphics. In this case it is a very good idea to insert those SMS colours that are used in said layout, approx. 1,5 x 1,5 cm at least each colour along with a short description on where each colour is to be found in the layout.
It is important for designers to keep in mind that unless it is made clear where each SMS colour is within the layout, the Printer/operator is "blind" and can basically only do his best to keep the job within the normal parameters of his ISO standard and to ensure that the job is in register. 

Please contact us before you prepare your own PDF for SMS proofing to ensure correct settings.

- A4 (8.2 x 11.7"): EUR 70 + postage for SMS subscribers, EUR 113 + postage for non-subscribers.

- A3 (11.7 x 16.54"): EUR 113 + postage for SMS subscribers, EUR 142 + postage for non-subscribers. 

- A2 (16.54 x 23.38"): EUR 142 for SMS subscribers, EUR 178 for non-subscribers.

 SMS colour services - non subscribers (contact sms@spot-nordic.com to order or for assistance)

SMS colours - Standard palette, ECO (e) palette, MAX (x) palette):

Registered users of the Spot Matching System can order any standard SMS colour from either our standard, ECO or MAX range of colours (see above), suited for printing to ISO standards, web and Television from their registered SMS colour palette(s).

In order to be considered a registered user, you need to own and be a registered user of a minimum of the P20 version of the colour palette you are ordering colours from.

For instance if you wish to order CMYK colour variations from the SMS Standard palette v6, you need to first buy the P20 version of the Standard system or renew your license, if you already purchased this item.

 SMS P20 colour palettes for professional design

NOTE: Each of the P20 palettes here below, includes a 12 month brand license, that includes access to technical support and services by Spot-Nordic for one brand.

If the buyer wants to take advantage of Spot-Nordic colour services, a copy of the brand artwork should be sent to sms@spot-nordic.com with the SMS colour patches included - see here.

This will enable the buyer to order certified SMS colour tickets (printed proofs) for the brand and to confirm the accuracy of the SMS colours of the brand at any time during the license period, if needed, while serving as a backup to ensure that SMS brand colours don't get lost.

Additionally Spot-Nordic may help promote the brand and/or the designer during the service period (subject to approval of the buyer).

Furthermore, registered brands can request a free copy of the HEX values of their SMS brand colours in Excel format for creating in-house documents - Word, Excel or Powerpoint presentations.

Updates and upgrades to the colour palette as well as special offers and announcements of SMS READY products and companies are available to registered users/brands via our mailing list during the service period.

After the first 12 months, each brand license can be renewed for another 12 months for EUR 60 - contact sms@spot-nordic.com before the first 12 months are up.

Additional brand licenses for other brands using the same SMS colour palette can furthermore be purchased for EUR 60 each pr. year (suited for agencies and freelance designers). 

Renewal of a brand license is never a condition.

If no services are required or if the P20 palette is used for non-commercial or random use (layout work for 3rd party etc.), a renewal of the license in not required. 

After the first 12 months (included when the system is purchased), if a brand license is not renewed, Spot-Nordic will delete all artwork of the brand from our servers and will consequently not be able to provide any support for the brand.

If a brand license is renewed after more than 12 months, a fresh copy of the artwork of the brand needs to be sent to sms@spot-nordic.com for continued service.

Please take a moment to study the difference between the Standard, ECO and MAX colour palettes - see supported icc profiles.

In short, the Standard (original) colour palette is best suited for general design, where you want to be able to show your SMS colours in all media, apart from newspapers.

The ECO version covers all media - including newspapers and is appropriate for customers who are eco concious or simply like subtle colours that can be displayed in any media in CMYK printing on any substrate.

The MAX version is created primarily for packaging applications where uncoated paper is not a part of the visual brand identity. Those are the most vibrant SMS colours.

Individuals who buy a P20, P20e or P20x colour palette can apply for an SMS READY Expert certification.

In order to do this, the customer has to provide Spot-Nordic with artwork in PDF format, where SMS colours are used.

Detailed instructions on how to do this are here.

Optionally it is possible to download the presentation in Powerpoint format, -
here (173 MB).

The artwork should be delivered to sms@spot-nordic.com in sRGB format (for web design), in Rec. 709 (for video graphics) and CMYK format (for Print) to at least 2 different print conditions from the list of supported icc profiles - see supported colour spaces for SMS colours.

Each user can select one, two or all three categories, Print Graphics, Web Graphics or Video Graphics.

The artwork does not have to be a masterpiece and the user does not have to be a professional designer. The point of this exercise is simply to proof that the user knows exactly how to use SMS colours and how to convert them correctly to other colour spaces to ensure correct reproduction.

Professional designers may of course use an actual job.

This is useful obviously for designers, prepress operators, colour specialists and print consultants for instance but also for technical people who would like to offer their services in the field of colour management, - in this case correct conversion of SMS colours from sRGB to a destination gamut. 

The cost of each SMS READY certificate is EUR 60 per year.

The customer may then, in 12 months time, re-apply to extend the certificate.

The customer is free to use the SMS READY badge for his or her promotion in any media.

SMS READY experts who renew their certificate are entitled a free renewal and upgrade of their exisiting P20/P20e/P20x colour palette(s) ensuring continued services by Spot-Nordic for themselves or one (1) brand.


P21: SMS READY Expert certification for registered owners of the P20, P20e or the P20x colour palette. The certificate confirms the ability of the certificate holder to use SMS colours and convert them correctly from sRGB to other colour spaces, ensuring correct reproduction of said SMS colours. SMS READY individuals may always contact sms@spot-nordic.com for technical assistance.
SMS READY Experts are authorized to assist registered SMS users and SMS subscribers onsite or remotely (designers, brand owners, printers, manufacturers) within their respective category (PRINT, WEB, VIDEO) as well as to take the role of so-called "super users" at SMS subscribed agencies, Printshops and brands/companies - see our subscription plans here below.

                  
                                                                                                       
Contact sms@spot-nordic.com to order by email.                                               EUR 60 per year                  Add to cart
 

 
P20e ECO, version 6: Labelled SMS colour patches (v6) for professional design and colour correct marketing in all media. 158 new colours. New print standards - Gracol 2006 and Japan Color 2011 added, see supported colour spaces here
All colours have been tweaked for maximum colour consistency cross media.

1.738 SMS colours delivered in PDF format. Instructions for P20e users on how to design and convert their own SMS colours to CMYK are available here. Further information on how to use SMS colours in design here.

                  
                                                                                                       
Contact sms@spot-nordic.com to order by email.                                               EUR 90 per palette                    Add to cart
 


P20 Standard, version 6: Labelled SMS colour patches (v6) for professional design and colour correct marketing in all media.
158 new colours. New print standards - Gracol 2006 and Japan Color 2011 added, see supported colour spaces here
All colours have been tweaked for maximum colour consistency cross media.

1.738 SMS colours delivered in PDF and ASE format. Instructions for P20 users on how to design and convert their own SMS colours to CMYK are available here. Further information on how to use SMS colours in design here.

                                                                                                                          
Contact sms@spot-nordic.com to order by email.                                                EUR 90 per palette                      Add to cart


P20x MAX, version 6: Labelled SMS colour patches (v6) for for professional design and colour correct marketing in all media.
158 new colours. New print standards - Gracol 2006 and Japan Color 2011 added, see supported colour spaces here.
All colours have been tweaked for maximum colour consistency cross media.

1.738 SMS colours delivered in PDF format. Instructions for P20x users on how to design and convert their own SMS colours to CMYK are available here. Further information on how to use SMS colours in design here.
 

 Contact sms@spot-nordic.com to order by email.                                               EUR 90 per palette                     Add to cart

                                                                                                                         


P22: Labelled patches in Adobe RGB 1998 format, suited for Print Design, 1.738 colours (v6), Standard, ECO
or MAX palette.
For official use of SMS colours - for instance for Brand Manuals or jobs where the customer is an SMS subscriber or a non-subscriber who requires maximum visual consistency of his or her official SMS colours in all media, you may want to order SMS colour variations for official marketing (for web, TV and Printing) from sms@spot-nordic.com. See instructions on how to design with SMS colours
here.  Optionally you may convert your own SMS colours to CMYK manually (free of charge) - see instructions here.

For non-official / non-colour-critical jobs, feel free to leave colour conversions to your Printer.   EUR 150 per palette     Add to cart  


P25: Labelled CMYK patches, 1.738 colours (v6), Standard, ECO or MAX palette in 300 dpi resolution, ready for printing according to Fogra 39. Suited for dedicated Print Design to Fogra 39 standards. Delivered in PDF format.

Patches suited for special colourbars with a measurable area of 1.4 x 1 cm. Order either P25, P25e or P25x.


Instructions for designers and Printers on how and why to set up custom SMS colourbars

Contact sms@spot-nordic.com to order by email.                                                              EUR 300 per palette     Add to cart


P23: Labelled patches, 1.738 colours (v6), Standard, ECO or MAX palette in 300 dpi resolution in Fogra 58 RGB format suited for digital Textile printing. Order either P23, P23e or P23x.

Instructions on how to convert your textile colours to CMYK printing or web for free are available here.

Details on Fogra 58 can be found here.  Instructions on how to Design using SMS colours - Getting Started.  
 
 Contact sms@spot-nordic.com to order by email.                                                          EUR 90 per palette       Add to cart 
 
 
P9: SMS CMYK colour for CMYK printing to ISO 12647 standard see supported colour spaces:    EUR 30 per colour per variation.    

 SMS BLOCKS (standard and/or custom SMS colours):

The above price (P9) is always valid for the first CMYK variation of each of your colours if you are not an SMS subscriber.

If you request the SMS BLOCK format for your colours (preferably when you order your first variation), as of second variation of your SMS colours for printing order you only have to pay the price of two colours, whether you are using 2 or 10 colours for your job:

P30: SMS BLOCK consisting of up to 10 SMS colours:
       
Included is issuing of a BLOCK ID and insertion of the following relevant information: ICC profile to be used, white point and print standard.

                                                                                              EUR 60 pr. BLOCK per variation.

See further information about SMS BLOCKS here.

SMS custom colours / SMS logo, photograph or page conversion to an SMS BLOCK

P10: SMS custom colour(s):
Logo, photograph or layout page converted to the SMS colour space of you choice (Standard, ECO or MAX). Delivered in sRGB format.
1 year license to use the resulting SMS colours officially for one brand included. Extension after 12 months: EUR 60 per year.
 
Delivered in sRGB format.
                                                                                                                             EUR 140 per page                                    Order 
Order now

Other SMS products and services:

P14: Closest match within another colour system to a chosen SMS colour (PANTONE, RAL): EUR 40 pr. colour.

P18: SMS colour, SMS logo or SMS BLOCK, sent by email on request: EUR 30 pr. item.
This order number applies each time an existing SMS colour, SMS logo or SMS BLOCK is ordered and needs to be sent by email to designer or Printer for instance.


Subscription to the Spot Matching System

Brand Owners/Brands

Suited for small and large companies and institutions, that have an official logo in colour(s),
as well as for individual product- and service brands that require colour consistency cross-media.

Each SMS subscription is valid for one corporate identity / one brand only.

Brand Owners that wish to subscribe to SMS need to appoint at least one so-called "super user", who is responsible for that designers, working with the brand colours of the brand owner, will work according to instructions provided by Spot-Nordic, to ensure correct reproduction of SMS colours for each media.
 
The super user, who will be the technical contact on behalf of the brand owner, has to be fluent in the English language and must furthermore be advanced in use of the Adobe Suite. He or she, after proving his or her ability to work with SMS colours and to convert them to all relevant media for correct reproduction will receive an SMS READY Expert certificate, which will remain valid during the term of his or her work for the subscribed brand.

Optionally the Brand Owner may appoint an existing SMS READY Expert on a freelance basis to handle all communications with Spot-Nordic, Advertising Agencies, Printshops and Manufacturers responsibe for reproduction of the SMS colours of the brand - see further information about the SMS READY Expert certification - here above.

Brand Owners are optionally allowed to hand over communications and responsibility (including super user responsibility) over their SMS brand colours to an SMS READY Agency, - see here below "Advertising Agencies / Creative Agencies".

Spot-Nordic will assist Brand Owners that subscribe to SMS in locating SMS READY Experts, Design Agencies, Printers and/or manufacturers if required.

Subscription includes:

  • SMS CMYK version of corporate/brand colours for industry standard printing (Fogra, G7 or custom colourspaces), Web and Television, Standard, ECO or MAX colours in all print or RGB variations required.

    Or

  • Recalculation of an exisiting brand logo to SMS colours suited for visually consistent industry standard printing, for web and TV.
    Issuing of a unique SMS ID for the logo as a whole (v.s. individual SMS colours) during subscription period.

    In this case the designer needs to decide whether to use Standard, ECO or MAX SMS colours. Included are all CMYK print variations required - see SMS features.

    The logo and each individual brand colour should be sent to sms@spot-nordic.com in sRGB format. Each individual logo colour must be shown clearly and will be issued a custom SMS name, to be used in all design for the customer and when communicating with Spot-Nordic.

  • Web and Television version of the chosen SMS colours, SMS logo or SMS BLOCK is included.

    Please provide Spot-Nordic with the names of Designers/Agencies (outside of your own company) that are allowed to request SMS colour variations on your behalf. Make sure to communicate your customer ID to them, once you have subscribed.

    Customer ID (for invoicing) has to be included on each order of service or product.

  • Your brand colours in HEX format for use in the office (delivered in Excel format) Included

  • P20 v6:  1.738 labelled sRGB SMS Standard colours in PDF and ASE format: Included

  • P20e v6: 1.738 labelled sRGB SMS ECO colours in PDF format: Included

  • P20x v6: 1.738 labelled sRGB standard SMS MAX colours in PDF format: Included

  • P10: Conversion of one page of random colour data (graphics, photographs etc.) per year to either the Standard, ECO or MAX colourspace: Included

  • P17: Print job registration (job ID) incl. technical settings and substrate description for easy re-printing: Included

  • P21: Saving of customer's official brand identity manual in sRGB format:  Included

  • "Crash Course" for key staff members via Skype or Microsoft Teams (max 3 at the time) in what to keep in mind when preparing jobs containing SMS colours and how to ensure that SMS colours are kept correct everytime - especially in print (using both SMS tickets and spectral measurements).

    SMS training and advisory services beyond 30 minutes or for non-subscribers: EUR 140 pr. hour (max 3 participants).

  • Technical support via email and Messenger/Skype/What's App (English only). Brand Owner may direct any questions concerning their Brand Colours to sms@spot-nordic.com for handling.

    Support includes communicating with Printshops and manufacturers to confirm their printing standard as well as communicating with Advertising Agencies / Designers, responsible for layout / design of the job in question to ensure successful reproduction of SMS colours in CMYK

  • Discounted prices for SMS products (see above).

    In addition the following services are available:

    P14b: Closest PANTONE spot colour to a standard SMS colour for paper, plastic or textile: EUR 30 per colour.

P16: Rating of SMS printed colours (physical copy must be sent to our address): EUR 50 per job.

Before beginning work on a new job, where an SMS colour is to be used, feel free to contact
sms@spot-nordic.com with information about the job, what type of job it is, what type of substrate/material and what printing standard your Printer/manufacturer uses and which CMYK icc profile is recommended.

We are happy to communicate with your Printer/manufacturer to establish this on your behalf.

If there are changes made to international printing standards, including Fogra and GRACol, which may affect the final CMYK composition of SMS colours, registering all print jobs with us will enable us to update ongoing print jobs globally to keep your SMS brand colours correct.

Please instruct your Printer(s) to always include print related information (print standard) to their quote for smooth re-printing, and preferably to send additional print related information, if required after printing - see
P17b below.

Price per year: EUR 800                                                                                                                                                 

Contact sms@spot-nordic.com to subscribe.

+++

Advertising Agencies / Creative Agencies

SMS READY Agencies are Agencies that are confirmed by Spot-Nordic to be able to use SMS colours correctly in design for all media (i.e. the media they offer services for).

That means that their customers can safely select SMS colours on their own screen and the Agency will make sure to reproduce the colours correctly on their end and deliver them correctly for reproduction in any media, ensuring visual consistency of the brand colours cross-media.

Agencies who want to become SMS READY need to appoint at least one so-called "super user", who is responsible for the Agency working according to instructions provided by Spot-Nordic, to ensure correct reproduction of SMS colours for each media.

The super user, who will be the technical contact has to be fluent in the English language and must furthermore be knowledgeable in the use of graphics programs used by the agency.

The appointed super user must proof his or her ability to work with SMS colours professionally - see instructions here and will, once he or she has proven ability in converting SMS colours from sRGB to the relevant media - Print Graphics, Web Graphics and/or Video Graphics receive his or her own SMS READY Expert certificate, that will remain valid during the subscription period of the Agency - see further details about the SMS READY Expert certification here above.

Agencies may also appoint an existing SMS READY Expert on freelance terms.

For best results, it is recommended that all designers and staff responsible for colour reproduction at the Agency do the SMS READY Expert training and apply for their own SMS READY Expert certificate. This will enable them individually to better understand how SMS colours work and what has to be done to ensure correct reproduction.

SMS colours are simple as pie when you know what to look for but complicated if you don't. Instructions on how to work with SMS colours are available here.

Personnel of subscribed Agencies that are registered by the Agency for SMS READY Expert certification do not have to buy their own SMS P20 colour palette, since they are allowed to use the P20 colour palettes of the subscribed agency where they work to complete the choirs requested to get the SMS READY Expert certificate in the field of Print Graphics.

The price per. SMS READY Expert certificate is thus only EUR 60 - subject to renewal of the SMS READY Expert certificate every 12 months (not a condition).
 
The SMS READY Agency license is valid for 12 months only and will be automatically renewed unless the Agency/Designer cancels the subscription.

SMS READY Agencies are permitted to cover the cost of the SMS subscription or SMS brand license of each customer  - or simply refer the customer to Spot-Nordic.

In the case where the Agency or Designer prefers to cover the fee of the customer, the name of the customer or brand has to be provided to Spot-Nordic and a copy of current artwork in sRGB format provided to Spot-Nordic - see www.spotmatchingsystem.com/gettingstarted.

Spot-Nordic will assist SMS READY Design Agencies and freelance Graphic Designers in locating SMS READY Experts. Printers and Manufacturers if requested and will recommend them for work that requires constant colour consistency in all media.

Agencies and Designers need to to register each official brand (registered trademark or company for example) that uses SMS colours for their official promotion and send copies of their SMS designs and individual campaigns to Spot-Nordic in sRGB format with the respective SMS colours included within the layout (see instructions here).

This is a condition for service by Spot-Nordic for each respective brand, while this also helps to promote the Agency/Designer, customer/brand and Printer(s)/Manufacturers involved in the successful and colour consistent promotion of each brand.

Subscription includes:

  • SMS READY badge for marketing during the subscription period. Contact sms@spot-nordic.com for further information.

  • P20 v6: 1.738 labelled sRGB SMS Standard colours in PDF and ASE format: Included

  • P20e v6: 1.738 labelled sRGB SMS ECO colours in PDF format: Included

  • P20x v6: 1.738 labelled sRGB SMS MAX colours in PDF format: Included

  • A 12 month brand license for 3 brands is included in the Agency subscription. Additional brand licenses are charged at EUR 60 each per year.

  • 30 minute "Crash Course" for key staff members (max 3 at the time) in what to keep in mind when preparing jobs containing SMS colours and how to ensure that SMS colours are kept correct everytime - especially in print.

  • Further discussion, SMS training and advisory services beyond 30 minutes: EUR 140 per hour (max 3 participants).

  • Technical support via email and Messenger/Skype/What's App (English only).

  • Discounted prices for SMS products (see above).

  • 25% discount off SMS subscription for Brand Owners that the Agency works for - see above.

    Before beginning work on a new job, where an SMS colour is to be used, feel free to contact
    sms@spot-nordic.com with information about the job, what type of job it is, what type of substrate/material and what printing standard your Printer/Manufacturer uses and which CMYK icc profile is recommended.

    Be sure to advise your Printer(s) and Manufacturer(s) about your SMS READY certification and what that means and if they themselves are interested in getting their own SMS READY certification, please ask them to contact sms@spot-nordic.com.

    We are furtermore happy to communicate with your Printer or Manufacturer to establish this on your behalf.

    For best results we recommend registration of all print jobs, including re-prints - see
    P17 here above in the Brand Owner section. 

    If there are changes made to printing standards, including Fogra and GRACol, which may affect the final CMYK composition of SMS colours, registering all print jobs with us will enable us to update ongoing print jobs globally to keep your SMS brand colours correct.

    Please instruct your Printer(s) to always include print related information (print standard) to their quote for smooth re-printing, and preferably to send additional print related information, if required after printing - see
    P17b below.

    Price per year: EUR 350

    Contact sms@spot-nordic.com to subscribe.

+++

Printshops

About the advantages of subscribing to SMS for Printshops in all categories of printing.

Professional Printshops that wish to subscribe and become SMS READY, need to first of all proof their ability to print SMS colours correctly within a dE00 of 3 or less - see further information and SMS test forms for Printshops here.

Printshops who want to become SMS READY need to appoint at least one so-called "super user", who is responsible for the Printshop working according to instructions provided by Spot-Nordic, to ensure correct reproduction of SMS colours for each media, as well as to make sure that the Printshop in fact is capable of meeting the standards required to successfully print SMS colours within the margin of error (dE00) stated on their SMS READY certificate.

The super user, who will be the technical contact has to be fluent in the English language and must furthermore be knowledgeable in the use of graphics programs used by the Printshop and it's customers. He or she will be the person to answer questions of customers concerning printing of SMS colours by the Printshop.

The appointed super user must proof his or her ability to work with SMS colours professionally - see instructions here. After he or she has proven his or her ability to work with SMS colours for print, he or she will receive an SMS READY Expert certificate, which will remain valid during the work of the SMS READY expert for the Printshop.

Optionally the Printshop can appoint an exisiting SMS READY Expert during the subscription of the Printshop.

For best results, it is recommended that key personnel at the Printshop, including sales personnel, prepress personnel and printers do the SMS READY Expert training and apply for their own SMS READY Expert certificate. This will enable them to better understand how SMS colours work and what has to be done to ensure correct reproduction.

This is simple as pie when you know what to look for but complicated if you don't. Instructions on how to work with SMS colours are available here.

Personnel of subscribed Printshops that are registered by the Printshop for SMS READY Expert certification do not have to buy their own SMS P20 colour palette, since they are allowed to use the P20 colour palettes of the subscribed Printshop where they work to complete the choirs requested to get the SMS READY Expert certificate in the field of Print Graphics.

The price per. SMS READY Expert certificate is thus only EUR 60 per year per certificate during the work period of the employee for the subscribed Printshop. Renewal of each Expert certificate after 12 months is not a condition.

Subscription includes:

  • SMS READY badge for marketing - see further information and SMS test forms here. Contact sms@spot-nordic.com for further information.

  • P20 v6: 1.738 labelled sRGB SMS Standard colours in PDF format and ASE format Included

  • P20e v6: 1.738 labelled sRGB SMS ECO colours in PDF format: Included

  • P20x v6: 1.738 labelled sRGB SMS MAX colours in PDF format: Included

  • 30 minute "Crash Course" for key staff members (max 3 at the time) in what to keep in mind when accepting jobs containing SMS colours. This includes a discussion about ISO 12647, current tools used for process control, current standard papertypes and discussion on what to consider to improve the printing process with focus on the media neutral SMS CMYK colours.

  • Online and offline marketing of the Printshop / Proofing Facility.

  • Further discussion, SMS training and advisory services beyond 30 minutes: EUR 140 pr. hour (max 3 participants).

  • Technical support via email and Messenger/Skype/What's App (English only).

  • Discounted prices for ISO certified SMS posters, SMS colour tickets and custom proofs (see above).

P16: Rating of SMS printed colours (physical copy must be sent to our address): EUR 50 pr. job.

P17b: Lookup, adding of additional job specific information to a current job (job ID required): EUR 30 pr. job.

Custom SMS profiles are available to help Printers in all categories print to ISO standards. Contact sms@spot-nordic.com for a quote. 

Offset Printshops that buy a complete Rutherford or InkZone preset + closed loop system from Spot-Nordic are entitled a free 4 year SMS READY badge, once they have successfully printed the SMS testforms and passed each respective colour standard with a MAX dE00 of 3 or less.

SMS READY Printshops can request to print or proof the complete SMS colour palette and distribute it to their customers and prospective customers in their region with their logo and contact information for promotional purposes, for quick, visual matching on press in the pressroom as well as to help designers select their SMS colours in their work.

Please contact sms@spot-nordic.com for more information and to order.

Subscribed Printshops that have established a proofing facility enabling certified proofing according ISO 12647-7-2016 may apply to enter into a service agreement with Spot-Nordic enabling them to offer onsite proofing of SMS posters. SMS colour tickets and custom SMS proofs, as a part of their services - see further information here.

Price pr. year: EUR 800

Contact sms@spot-nordic.com to subscribe.

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We welcome you to visit the SMS shop to buy SMS standard products.

Start by creating your account whether you prefer to subscribe or not. 

Contact sms@spot-nordic.com to subscribe or for ordering services or custom SMS products. Please include your customer ID, which is issued on first purchase.


   
Spot-Nordic, Spóahólar 4, 111 Reykjavik, Iceland   Phone: +354 553 4070   E-mail: sms@spot-nordic.com

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