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Spot Matching System (SMS)
Overview
The Spot Matching System (SMS) is an innovative colour ordering system designed to ensure consistent brand colours across digital, print, and textile applications. Unlike traditional colour systems, SMS assigns each colour a unique, verifiable LAB value, ensuring absolute precision and eliminating discrepancies across different materials and media.
History
The Spot Matching System was developed to address longstanding challenges in colour consistency across industries. Traditional methods often led to unpredictable colour shifts due to variations in print processes, digital displays, and material textures. SMS emerged as a solution, allowing graphic designers, brand owners, and manufacturers to maintain colour integrity efficiently.
Technology
SMS operates on a LAB-based colour specification system, enabling precise colour matching across different surfaces. This approach ensures:
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Cross-Media Consistency – SMS colours remain uniform across digital screens, paper, textiles, and analog manufacturing processes.
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Industry Standard Verification – Each SMS colour can be verified using a 0/45 spectral instrument, the standard tool in professional printing.
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Ease of Adoption – Designers and brands can integrate SMS into existing workflows seamlessly, reducing production errors and increasing brand recognition.
Applications
SMS is widely applicable across various industries, including:
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Graphic Design – Ensuring accurate colour representation for branding and visual identity.
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App & Game Design – Maintaining colour consistency in digital environments.
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TV Graphics – Precise colour matching for broadcast and media production.
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Print & Textile Design – Reliable colour reproduction across paper and fabrics.
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Analog Manufacturing – Facilitating ink and dye matching for manufacturers through direct LAB value alignment.
Adoption & Industry Impact
With its cost-effective licensing model, SMS makes precision colour management accessible to all businesses. Companies can purchase a custom SMS colour palette for EUR 90, with an included 12-month brand license. Annual renewals are priced at EUR 60, providing ongoing access to Spot-Nordic’s colour services.
External Links
Spot-Nordic,
Spoaholar 4, 111 Reykjavik, Iceland
Tel: +354 896 9790
E-mail:
sms@spot-nordic.com
